About Brandon Wu

I'm a game developer and product strategist based in Cambridge, UK.

I'm currently building BattleTabs — a turn-based naval PvP strategy game with 4 million players across web, mobile, Discord, and Steam.

Previously: strategy at Sony Corporation (Tokyo), production at EA / Maxis (The Sims series), and founder of Studio Pepwuper, where I've shipped games and apps for clients including Microsoft, Scholastic, Dartmouth College, and the University of Cambridge.

You can find me on Bluesky and LinkedIn.

I speak and consult on game development, agentic automation for product teams, and entrepreneurship. → See talks and workshops

I write about building games with AI and lessons from shipping to millions of players. → Read the newsletter

Some highlights:

• Grew BattleTabs to 4 million players organically, with no paid acquisition
• Walked the red carpet at the BAFTA Film Awards
• Performed at Carnegie Hall in 2009 with cellist Yo-Yo Ma and conductor Daniel Harding (violin, Sony orchestra)
• Bestselling Amazon author — aced the GMAT (99th percentile, 780 score) and wrote a book that became the #1 bestselling GMAT guide on Amazon Kindle; Chinese Mandarin edition published by Business Weekly Publications
• Founded a Seattle game developer community that grew to 2,000+ members
• Member of BAFTA Games
• Member of the Young Entrepreneur Council

Education:

• USC Marshall School of Business, MBA 2007. Concentration: Entrepreneurship & Technology
• UC Berkeley, BA Economics 2002

Featured in: CNN Money / Fortune, Lifehacker, Huffington Post, Adobe, 聯合報 UDN (Taiwan), Sony Corporate

I take on a small number of consulting engagements and run workshops on:

• AI and agentic automation — practical workflows, agentic tooling, integrating AI into your product development process
• Game development strategy — growth, community, monetisation, shipping
• Emergent technology — AR/VR, intelligent assistants, novel interaction models

Get in touch →