§ Chapter A · About Cambridge, UKSince 2012BAFTA · Member

About Brandon.

I built BattleTabs to 4 million players with zero ad spend. Previously Sony, EA, and founder of Studio Pepwuper.

The short version

I'm a game developer and product strategist based in Cambridge, UK. BattleTabs is my current focus — a turn-based naval PvP strategy game across web, mobile, Discord, and Steam.

Before that: strategy at Sony Corporation (Tokyo), production at EA / Maxis (The Sims series), and founding Studio Pepwuper to ship games and apps for clients including Scholastic, Dartmouth College, and the University of Cambridge.

You can find me on Bluesky and LinkedIn.

I speak and consult on game development, agentic automation for product teams, and entrepreneurship. See talks and workshops →

I write about building games with AI and lessons from shipping to millions of players. Read the newsletter →

Some highlights

Education & press

Education

  • USC Marshall School of Business, MBA 2007. Concentration: Entrepreneurship & Technology.
  • UC Berkeley, BA Economics 2002.

Featured in

CNN Money / Fortune, Lifehacker, Huffington Post, Adobe, 聯合報 UDN (Taiwan), Sony Corporate.

Work with me

I take on a small number of consulting engagements and run workshops on:

  • AI & agentic automation — practical workflows, agentic tooling, integrating AI into your product process.
  • Game development strategy — growth, community, monetisation, shipping.
  • AI, AR/VR & new tech — intelligent assistants, novel interaction models, emerging platforms.

Get in touch →

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Let's make
something.

hi@pepwuper.com
or schedule a call here