I built BattleTabs to 4 million players with zero ad spend. Previously Sony, EA, and founder of Studio Pepwuper.
I'm a game developer and product strategist based in Cambridge, UK. BattleTabs is my current focus — a turn-based naval PvP strategy game across web, mobile, Discord, and Steam.
Before that: strategy at Sony Corporation (Tokyo), production at EA / Maxis (The Sims series), and founding Studio Pepwuper to ship games and apps for clients including Scholastic, Dartmouth College, and the University of Cambridge.
You can find me on Bluesky and LinkedIn.
I speak and consult on game development, agentic automation for product teams, and entrepreneurship. See talks and workshops →
I write about building games with AI and lessons from shipping to millions of players. Read the newsletter →
CNN Money / Fortune, Lifehacker, Huffington Post, Adobe, 聯合報 UDN (Taiwan), Sony Corporate.
I take on a small number of consulting engagements and run workshops on: