Brandon Wu.

I'm a product builder based in Cambridge, UK, and the founder of Studio Pepwuper. BattleTabs is my current focus — a turn-based naval PvP strategy game I build for Gangbusters Ltd., live across web, mobile, Discord, and Steam, now past 5 million players.

Before that: strategy at Sony Corporation (Tokyo), production at EA / Maxis (The Sims series), and founding the studio to build games and apps for clients including Scholastic, Dartmouth College, and Bento Box Interactive.

You can find me on Bluesky and LinkedIn.

I write about building games and products with AI, and lessons from shipping to millions of players. Read the newsletter →

• Grew BattleTabs (for Gangbusters Ltd.) to 5 million players organically, with no paid acquisition.
• Walked the red carpet at the BAFTA Film Awards.
• Performed at Carnegie Hall in 2009 with cellist Yo-Yo Ma and conductor Daniel Harding (violin, Sony orchestra).
• Bestselling Amazon author — aced the GMAT (99th percentile, 780) and wrote a book that became the #1 bestselling GMAT guide on Amazon Kindle; Chinese Mandarin edition published by Business Weekly Publications.
• Founded a Seattle game developer community that grew to 2,000+ members.
• Member of BAFTA Games.
• Member of the Young Entrepreneur Council.

Education

• USC Marshall School of Business, MBA 2007. Concentration: Entrepreneurship & Technology.
• UC Berkeley, BA Economics 2002.

Recent talks

Speaker at Devcom / Gamescom 2025 (Cologne), and workshops + advisory at the University of Cambridge and Anglia Ruskin University. See all talks & workshops →

Featured in

CNN Money / Fortune, Lifehacker, Huffington Post, Adobe, 聯合報 UDN (Taiwan), Sony Corporate.

Most of my work happens through the studio — building products and games, end to end. I also take on a small number of consulting engagements and run the occasional workshop or talk.

• Product & game development — from idea to launch, for your team or as a studio engagement.
• AI & new technology — intelligent, agentic systems built into the product, not bolted on.
• Strategy & workshops — growth, community, and shipping; hands-on sessions for teams and conferences. See talks & workshops →

Get in touch →